Pazdesign | Japanese Fishing Lures, Tackle & Accessories
Japanese Fishing Lures, Bags & Fishing Tackle at Ajing Store

Ajing Store is proud to introduce Pazdesign, a Japanese fishing brand known for combining functionality, practicality and distinctive design across its fishing tackle and outdoor equipment.
From specialised fishing lures to bags, tackle cases, accessories and essential equipment for the bank, Pazdesign takes a practical approach to fishing gear creating products designed to make time on the water more efficient, organised and enjoyable.
Pazdesign is now available at Ajing Store, bringing another Japanese brand to European anglers looking for specialist fishing equipment from Japan.
About Pazdesign
Pazdesign originally began with fly-fishing apparel before expanding into saltwater fishing and a much wider range of fishing equipment. Today, Pazdesign produces products covering several areas of fishing, including lures, bags, tackle storage, accessories, measuring equipment and fishing apparel.
One of the things that stands out about Pazdesign is the combination of function and design.
The brand's philosophy is not simply about making fishing equipment that works. It is about creating equipment that helps anglers enjoy their time outdoors while making their fishing more practical and efficient.
That approach makes Pazdesign a natural addition to the Ajing Store catalogue.
Pazdesign has developed a broad range of Japanese fishing lures designed for different environments, species and fishing techniques.
Its Reed lure range includes models such as:
Reed Feel
One of the most recognisable families in the Pazdesign lure range is Reed Feel.
Pazdesign's official depth chart shows the Feel family covering different parts of the water column, making the range useful when anglers need to adjust depth and presentation.

At Ajing Store, our initial selection includes:
Available in selected colours including:
Clear Yellow
Bachi Zone
PH・W Chart Gigo
Available in selected colours including:
HSR Matte Pink
HSR Bachi Zone
Available in selected colours including:
Red Berry
Orange Pink Clear
Bachi Zone
These smaller Feel models are particularly interesting for anglers looking for compact hard-lure presentations.
Reed Akane
Another interesting addition to the collection is Reed Akane.
Our initial selection includes the Akane 66F, a compact topwater pencil designed to retain a strong swimming and water-pushing character despite its smaller 66 mm profile.
Pazdesign describes the Akane 66F as a downsized model that retains the aggressive character of the larger Akane 88F rather than simply becoming a finesse lure. The official specifications list a 66 mm length and 7 g weight, with a topwater action including "dog-walking".
This makes it an interesting option when anglers want a smaller silhouette without moving completely away from a more powerful topwater presentation.
Our initial selection includes colours such as:
Kuro Diamond
Tropical
Ichigo Milk
Reed Kaisei Dangan Light
Pazdesign's Kaisei Dangan Light is another interesting part of the range.

The 7 g Light model was developed for situations where anglers want a compact metal lure that can reach different depths and work at speeds and ranges that may be difficult to achieve with a traditional jighead or small plug.
Pazdesign has specifically documented the 7 g model for applications including Mebaru, small pelagics and other light-game situations.
The compact metal-jig format also gives anglers another tool when fish are feeding at a different range from where a conventional soft bait presentation is most effective.
Our initial selection includes:
Shirasu
Blue Pink
Power Iwashi
Akakin GB
Micro Bait GB
At Ajing Store, we are starting with a carefully selected range of Pazdesign products and will continue expanding the selection over time.
Pazdesign Fishing Bags
Pazdesign is not only about lures.

The brand has developed a substantial range of fishing bags and storage systems, designed around the practical needs of anglers who spend long periods moving along the shoreline or fishing in challenging environments.
Our initial Pazdesign selection includes:
These products are designed to help anglers carry tackle and essential equipment while keeping their setup organised and accessible.
Pazdesign's current catalogue includes dedicated hip bags, shoulder bags, wader bags, chest packs and other fishing storage solutions.
Pazdesign Tackle Cases & Storage
Good tackle storage is often overlooked until you are standing on the rocks, at the harbour or waist-deep in water trying to find the lure you need.

Pazdesign offers a wide selection of tackle boxes, system cases and washable mesh cases designed around practical fishing use.
Our initial selection includes:
Other specialist storage solutions
The current Pazdesign catalogue includes a broad range of lure cases and storage systems, including washable mesh cases, long system cases and EVA storage solutions.
The EVA Washable Mesh Case, for example, is designed so fishing equipment can be washed and dried while remaining in the case, making it useful for tackle that needs to be rinsed after saltwater sessions.
Pazdesign Fishing Pliers & Accessories
The small pieces of equipment are often the ones that make a fishing session easier.
Pazdesign produces a wide range of accessories designed around exactly these situations.

Our initial selection includes:
Selected assist hooks for anglers looking to customise or replace hook setups.
A compact measuring solution for documenting catches while keeping the fish handling process as practical as possible.
Why Pazdesign at Ajing Store?
At Ajing Store, we are focused on bringing specialist Japanese fishing equipment to European anglers.
That does not mean simply importing as many products as possible.
We want each brand to bring something different to the catalogue. Pazdesign does exactly that.
It gives our customers access to a combination of:
Japanese fishing lures
Light-game products
Fishing bags
Tackle storage
Fishing accessories
Measuring equipment
Practical outdoor equipment
This makes Pazdesign a different type of addition to Ajing Store compared with brands focused exclusively on soft baits or Ajing tackle.
The Pazdesign Collection at Ajing Store
Our Pazdesign collection is just getting started.
The first selection includes products from several areas of the brand, from Reed lures and Kaisei metal lures to bags, tackle cases, pliers and accessories.
As the range develops, we will continue adding new Pazdesign products and references.
This page will remain the central introduction to the brand at Ajing Store, allowing the collection to grow without having to rebuild the article every time new products arrive.
Final Thoughts
The arrival of Pazdesign at Ajing Store gives European anglers another opportunity to discover specialist Japanese fishing equipment that combines practical functionality with distinctive design.
From compact hard lures and metal jigs to fishing bags, tackle storage and essential accessories, Pazdesign offers considerably more than a single category of fishing products.
Our initial collection is only the beginning.
As we continue expanding the Pazdesign range at Ajing Store, this page will evolve with it.





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