The smaller sibling of the Cool Jig family, the 35mm is built for the moments when fish are keyed in on the tiniest baitfish and nothing else triggers a response.
 
The curved back design delivers a realistic swimming action that very few lures at this size can match, responding immediately to jerks and twitches even in strong current and waves.
 
Despite its compact size, casting distance is impressive for a lure this light.
The ideal choice when the bite is tough and a smaller profile makes all the difference.